Design Philosophy

Xinjiang is the heart of Central Asia and a vital corridor for the eastward spread of Buddhism. The Tianshan Mountains run east-west across this vast land, dividing it into northern and southern parts. The Pamir Plateau is not only a natural barrier but also, with its meltwater from snow and ice, nurtures scattered oases in southern Xinjiang. This was an indispensable route on the Silk Road, a sacred path for Xuanzang’s westward journey to seek Buddhist scriptures, and a trail of faith for early Muslim sages traveling to Mecca for pilgrimage.

The Kunlun Mountains extend eastward from Xinjiang all the way to the vast plateaus of Qinghai. Meanwhile, the expansive pastures of northern Xinjiang have been the ancestral homeland of the Mongol, Kazakh, and Tuva peoples for generations. Over thousands of years, Han, Uyghur, Kazakh, Mongol, Hui, and many other ethnic groups have met, mingled, and influenced one another on this land, giving birth to a uniquely rich and diverse culture.

This journey begins in Urumqi. We travel south along the pastures of northern Xinjiang, from north to south, deep into the heart of the Tianshan Mountains, to uncover the hidden wonders of Xinjiang. It is not merely a scenic tour – it is a dialogue across time and civilizations. The spread of Buddhism, the footsteps of Xuanzang, the faith of Islam, and the migrations of nomadic peoples have all left deep imprints on this land.

On one-sixth of China's territory, you will be captivated by the endless mountains, vast pastures, and a kaleidoscope of cultures.